We tried Urban Decay’s new Naked Wild West eyeshadow palette, here’s how it went.9 best skincare products under £10: From face serums to body lotions.
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9 best vegan foundations for every skin type.Genevieve is a self-proclaimed luxury beauty lover, whether it’s make-up or skincare, so the mid-market price range felt like a natural move for the brand when it launched. Promising a brand that’s inclusive, accessible and inspiring, led by her background in artistry, the YouTuber wanted to create high performance products that felt versatile yet impactful.Ĭutting through the beauty noise, she wanted her first launch to act as a foundation to build the rest of her line on, revealing a warm-toned eyeshadow palette, nude lipsticks, liners and highlighters that felt familiar to her audience. The competition is fierce, but Vieve’s launch certainly felt authentic to Genevieve’s routes. Read more: This £11 lipstick has gone viral on TikTok for being completely smudge-proof To name just a few, Manchester-based artist Mitchell Halliday made his bold debut to the market last year, while Irish influencer and artist Keilish Cashell launched the grungier make-up line in the form of Kash Beauty, and American influencer Samanttha Ravndahl revealed her cool-girl beauty brand, Auric, just last month. The YouTuber launched her own brand in November 2020, entering the increasingly saturated market of beauty ventures with influencers at the helm.
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